AI-powered motivation for better health, stronger teams, and a healthier bottom line. Because every employee deserves to feel heard.
Today’s wellness programs fail to engage employees and most HR teams know it. After years of low participation and weak ROI, confidence in traditional EAPs and wellness programs has eroded. Center for Care Optimization changes that with an AI-driven motivational interviewing approach that connects, motivates, and sustains change. Studies of MI techniques show 70% of users experience lasting health improvements
—an approach built into the CCO solution.
Today’s wellness programs fail to engage employees and most HR teams know it. After years of low participation and weak ROI, confidence in traditional EAPs and wellness programs has eroded. Center for Care Optimization changes that with an AI-driven motivational interviewing approach that connects, motivates, and sustains change. Studies of MI techniques show 70% of users experience lasting health improvements—an approach built into the CCO solution.
Today’s wellness programs fail to engage employees and most HR teams know it. After years of low participation and weak ROI, confidence in traditional EAPs and wellness programs has eroded. Center for Care Optimization changes that with an AI-driven motivational interviewing approach that connects, motivates, and sustains change. Studies of MI techniques show 70% of users experience lasting health improvements—an approach built into the CCO solution.
Employee wellness is broken—
and it’s costing billions.
U.S. employers lose over $500 billion every year to untreated mental health issues, chronic conditions, absenteeism, and burnout.
The problem isn’t lack of programs, it’s lack of engagement. Most employees never use the resources available to them.
U.S. employers lose over $500 billion every year to untreated mental health issues, chronic conditions, absenteeism, and burnout.
The problem isn’t lack of programs, it’s lack of engagement. Most employees never use the resources available to them.
U.S. employers lose over $500 billion every year to untreated mental health issues, chronic conditions, absenteeism, and burnout.
The problem isn’t lack of programs, it’s lack of engagement. Most employees never use the resources available to them.
THOSE IN NEED
80%
of employees struggling with health never get help.
THOSE IN NEED
Employees avoid care due to stigma, cost, or lack of access—creating a silent crisis in workforce wellbeing.
LOST REVENUE
$187B
lost annually from unresolved depression.
LOST REVENUE
Depression-related absenteeism and reduced productivity remain top drivers of healthcare costs and turnover.
PRODUCTIVITY LOSS
$47B
lost productivity from poor mental health.
PRODUCTIVITY LOSS
Lost productivity is equivalent to $250 per employee, per year.
EXISTING CONDITIONS
60%
of employer healthcare spending tied to comorbidities.
EXISTING CONDITIONS
20% of employees account for 60% of healthcare costs (Milliman Research).
EAP PARTICIPATION
<10%
employees participle in traditional EAPs.
EAP PARTICIPATION
Traditional EAPs fail because they rely on outdated, one-size-fits-all models that lack personalization and trust.
Real People. Real Barriers. Real Change.
CCO is ready to change the equation.
Real People. Real Barriers. Real Change.
CCO is ready to change the equation.
Real People. Real Barriers.
Real Change.
CCO is ready to change the equation.
Across workplaces, wellness programs are falling short. Few employees participate, HR teams have lost faith, and real outcomes are rare. Meanwhile, the need for help keeps growing faster than the system can respond. CCO changes that by combining empathy, intelligent technology, and behavioral science to deliver support that’s personal, effective, and built to last.
Across workplaces, wellness programs are falling short. Few employees participate, HR teams have lost faith, and real outcomes are rare. Meanwhile, the need for help keeps growing faster than the system can respond. CCO changes that by combining empathy, intelligent technology, and behavioral science to deliver support that’s personal, effective, and built to last.
Across workplaces, wellness programs are falling short. Few employees participate, HR teams have lost faith, and real outcomes are rare. Meanwhile, the need for help keeps growing faster than the system can respond. CCO changes that by combining empathy, intelligent technology, and behavioral science to deliver support that’s personal, effective, and built to last.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Problem:
The Multiplier Effect
23%=60%
High Need, Low Motivation
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Solution:
Unified Behavioral + Physical Care
One Connected Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Solution:
Measurable ROI and Outcomes
Real-time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Solution:
Unified Behavioral + Physical Care
One Connected
Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
U.S. companies spent over $25 billion on wellness programs in 2023, yet more than 80% saw no measurable ROI. Without integrated data or behavior tracking, ROI remains anecdotal and value unclear. The result: high spend, low engagement, and limited health impact.
Solution:
Measurable ROI and Outcomes
Real-Time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
The Multiplier Effect
23%=60%
Comorbidities drive unsustainable costs
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Problem:
The Multiplier Effect
23%=60%
High Need, Low Motivation
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
Solution:
Unified Behavioral + Physical Care
One Connected
Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Solution:
Unified Behavioral + Physical Care
One Connected Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
U.S. companies spent over $25 billion on wellness programs in 2023, yet more than 80% saw no measurable ROI. Without integrated data or behavior tracking, ROI remains anecdotal and value unclear. The result: high spend, low engagement, and limited health impact.
Solution:
Measurable ROI and Outcomes
Real-time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Solution:
Measurable ROI and Outcomes
Real-Time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
The Multiplier Effect
23%=60%
Comorbidities drive unsustainable costs
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Problem:
The Multiplier Effect
23%=60%
High Need, Low Motivation
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
Solution:
Unified Behavioral + Physical Care
One Connected
Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Problem:
Low Engagement & Motivation
10%
High Need, Low Motivation
Problem:
Low Engagement & Motivation
87% of employees have access to wellness resources, fewer than 10% use them, and only 25-30% stay engaged in programs. Participation falls further among those with chronic diseases (diabetes, hypertension, cardiovascular and obesity), mental health stigma, or from historically underserved groups. The results: metrics focus on access, not outcomes, leaving gaps in effectiveness and equity.
Solution:
Building Trust and Readiness
70%
Users achieving lasting improvement
Solution:
Building Trust and Readiness
Traditional programs lose engagement; CCO builds it by combining empathy-driven AI, highly personalized dynamic content, and motivational interviewing to build trust, boost readiness, and sustain change. In early testing, 70% of users achieved measurable, lasting health improvements.
Solution:
Unified Behavioral + Physical Care
One Connected Platform
Connecting healthcare
Solution:
Unified Behavioral + Physical Care
Our platform blends behavioral insights with chronic-condition data to deliver continuous, personalized support that strengthens adherence and self-care. Powered by Hygia℠ motivational interviewing and dynamic personalization, users receive receive support uniquely tailored to them. The result: lower medical utilization, higher productivity, and measurable savings across high-risk populations.
Problem:
Needs Exceed System Capacity
160M
Lack access to professional care
Problem:
Needs Exceed System Capacity
60% of U.S. adults live with a chronic disease or mental health disorder, while 160M reside in areas lacking mental-health professionals. As 91% of employers increase funding for mental health initiatives, provider shortages and waitlists mean employees still lack timely support allowing conditions worsen and costs escalate.
Solution:
Always-On, Scalable Access
24/7
Personalized care without the wait
Solution:
Always-On, Scalable Access
CCO expands care capacity through Al-driven empathic, motivational coaching platform that provides immediate, confidential support anytime, anywhere. The result: earlier intervention, reduced downtime, and continuous improvement in workforce well-being.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
U.S. companies spent over $25 billion on wellness programs in 2023, yet more than 80% saw no measurable ROI. Without integrated data or behavior tracking, ROI remains anecdotal and value unclear. The result: high spend, low engagement, and limited health impact.
Solution:
Measurable ROI and Outcomes
Real-time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Solution:
Measurable ROI and Outcomes
Real-Time Intelligence
From reactive cost to proactive impact
Solution:
Measurable ROI and Outcomes
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
Inefficient Resource Use
$25B
Spend without clear outcomes
Problem:
Inefficient Resource Use
CCO transforms wellness spending from fragmented expense to strategic investment. By connecting behavioral data, engagement trends, data analytics, and health outcomes in real time, delivering visibility into what actually drives change. The result: lower costs, higher engagement, and proven ROI.
Problem:
The Multiplier Effect
23%=60%
Comorbidities drive unsustainable costs
Problem:
The Multiplier Effect
23% of employees with both chronic and mental health needs account for over 60% of employer healthcare spend. Most programs stop at short-term interventions, leaving chronic and behavioral conditions unmanaged for the long-term. The result: rising claims, compounding risks, and costs that multiply year over year.
THE CCO SOLUTION
Personalized engagement at scale
Real Conversations.
Real Change.
Personalized engagement at scale
Real Conversations.
Real Change.
Our AI-powered platform combines clinically proven motivational behavioral science and machine learning to motivate employees toward lasting health improvement. CCO delivers adaptive, one-to-one personalization that is dynamically tailored to each employee’s needs, goals, and readiness for change.
Our AI-powered platform combines clinically proven motivational behavioral science and machine learning to motivate employees toward lasting health improvement. CCO delivers adaptive, one-to-one personalization that is dynamically tailored to each employee’s needs, goals, and readiness for change.
Our AI-powered platform combines clinically proven motivational behavioral science and machine learning to motivate employees toward lasting health improvement. CCO delivers adaptive, one-to-one personalization that is dynamically tailored to each employee’s needs, goals, and readiness for change.
Personalized Employee Engagement
Reaching every employee at scale through dynamic, data-driven personalization.
Personalized Employee Engagement
CCO delivers a truly individualized experience, from the website’s look, tone, and language to the tailored support programs each employee receives. Every interaction adapts in real time to reflect personal goals, readiness for change, and life stage. This highly customized approach fosters trust, relevance, and sustained engagement across the entire workforce.
Hygia℠
Motivational Interviewing Chatbot
Empathy meets AI creating measurable behavior change.
Hygia℠
Motivational Interviewing Chatbot
Hygia℠ is an AI coach trained in Motivational Interviewing (MI), a proven, evidence-based approach shown to increase readiness and sustain behavior change by up to 70% across health and wellness programs. Hygia℠ listens, reflects, and guides—not prescribes—helping employees uncover their own motivations for improvement while building trust and lasting engagement.
Ongoing Support
Program
From insight to action and beyond.
Ongoing Support
Program
With each conversation, Hygia(SM) collaborates on a customized self-care plan, addressing stress, sleep, fitness, nutrition, and more based on each employee’s goals, stage of change, and motivation level. The platform’s intelligent follow-ups, suggested resources and reminders transform short-term intent into sustainable habits, reinforcing progress and measurable outcomes over time.
Proven Engagement. Real Outcomes.
Proven Engagement.
Real Outcomes.
Proven Engagement.
Real Outcomes.
In early testing, Hygia℠ delivered remarkable results* and CCO delivers measurable business impact. Our aggregated employer dashboards provide full visibility into engagement, health outcomes, and ROI supported by HIPAA-compliant data practices, without compromising individual privacy.
In early testing, Hygia℠ delivered remarkable results* and CCO delivers measurable business impact. Our aggregated employer dashboards provide full visibility into engagement, health outcomes, and ROI supported by HIPAA-compliant data practices, without compromising individual privacy.
In early testing, Hygia℠ delivered remarkable results* and CCO delivers measurable business impact. Our aggregated employer dashboards provide full visibility into engagement, health outcomes, and ROI supported by HIPAA-compliant data practices, without compromising individual privacy.
BUILD TRUST & EMPATHY
94%
Felt heard and
understood
Felt heard and
understood
BUILD TRUST & EMPATHY
90%
Identified a goal and ready to act
Identified a goal and ready to act
BUILD TRUST & EMPATHY
82%
Felt safe sharing personal thoughts
Felt safe sharing personal thoughts
BUILD TRUST & EMPATHY
100%
Found Hygia℠ easy
to use
Found Hygia℠ easy
to use
BUILD TRUST & EMPATHY
94%
Wanted to continue using
Wanted to continue using
*Center for Care Optimization (CCO) UX Validation Study, 2025. Data collected from early test participants evaluating the Hygia℠ AI experience. Findings reflect self-reported perceptions of usability, psychological safety, and motivation following initial sessions.
*Center for Care Optimization (CCO) UX Validation Study, 2025. Data collected from early test participants evaluating the Hygia℠ AI experience. Findings reflect self-reported perceptions of usability, psychological safety, and motivation following initial sessions.
It felt like I was actually being heard, not judged. I made a plan I want to stick with.
—Tricia T., Pilot Participant
It felt like I was actually being heard, not judged. I made a plan I want to stick with.
—Tricia T., Pilot Participant
It felt like I was actually being heard, not judged. I made a plan I want to stick with.
—Tricia T., Pilot Participant
FOR INVESTORS
The $20B workplace wellness market
is ripe for disruption.
The $20B workplace wellness market
is ripe for disruption.
The $20B workplace wellness market is ripe for disruption.
Employers are desperate for scalable, cost-effective solutions that deliver measurable ROI. CCO’s model provides high-leverage growth: each new user doesn’t require more human coaches, making it both efficient and scalable.
Our platform intelligently combines data, behavioral science, and empathy to drive results that matter to people and profit.
Employers are desperate for scalable, cost-effective solutions that deliver measurable ROI. CCO’s model provides high-leverage growth: each new user doesn’t require more human coaches, making it both efficient and scalable.
Our platform intelligently combines data, behavioral science, and empathy to drive results that matter to people and profit.
MARKET
The U.S. corporate wellness market to exceed $32B by 2035*.
MARKET
The U.S. corporate wellness market to exceed $32B by 2035*.
MARKET
The U.S. corporate wellness market to exceed $32B by 2035*.
DIFFERENTIATOR
Evidence-based Motivational Interviewing in an AI framework that supports lasting behavior change.
DIFFERENTIATOR
Evidence-based Motivational Interviewing in an AI framework that supports lasting behavior change.
DIFFERENTIATOR
Evidence-based Motivational Interviewing in an AI framework that supports lasting behavior change.
PROVEN ENGAGEMENT, PREDICTABLE ROI
Drive measurable gains in employee utilization, productivity, and retention.
PROVEN ENGAGEMENT, PREDICTABLE ROI
Drive measurable gains in employee utilization, productivity, and retention.
PROVEN ENGAGEMENT, PREDICTABLE ROI
Drive measurable gains in employee utilization, productivity, and retention.
VALIDATION & MOMENTUM
Early testing confirms strong user engagement and employer interest.
VALIDATION & MOMENTUM
Early testing confirms strong user engagement and employer interest.
VALIDATION & MOMENTUM
Early testing confirms strong user engagement and employer interest.
PILOT READINESS
Platform built for secure, scalable enterprise deployment.
PILOT READINESS
Platform built for secure, scalable enterprise deployment.
PILOT READINESS
Platform built for secure, scalable enterprise deployment.
ROI IMPACT FOR EMPLOYERS
Reduce costs, improve productivity, and strengthen workforce stability.
ROI IMPACT FOR EMPLOYERS
Reduce costs, improve productivity, and strengthen workforce stability.
ROI IMPACT FOR EMPLOYERS
Reduce costs, improve productivity, and strengthen workforce stability.
INVESTMENT ASK
Funding to finalize development and scale employer pilots.
INVESTMENT ASK
Funding to finalize development and scale employer pilots.
INVESTMENT ASK
Funding to finalize development and scale employer pilots.
BUSINESS MODEL & GROWTH PLAN
Scalable SaaS and data-insights model with strong recurring revenue.
BUSINESS MODEL & GROWTH PLAN
Scalable SaaS and data-insights model with strong recurring revenue.
BUSINESS MODEL & GROWTH PLAN
Scalable SaaS and data-insights model with strong recurring revenue.
PARTNER WITH US
Join the CCO
Pilot Program:
Lead the Future of
Workplace Wellness
Join the CCO
Pilot Program:
Lead the Future of Workplace Wellness
Join the CCO Pilot Program:
Lead the Future of
Workplace Wellness
Forward-thinking organizations are transforming how they support employees— from reactive programs to proactive, data-driven well-being. CCO partners directly with employers ready to increase engagement, lower burnout, prove measurable ROI and reduce health care costs in workforce health.
Forward-thinking organizations are transforming how they support employees— from reactive programs to proactive, data-driven well-being. CCO partners directly with employers ready to increase engagement, lower burnout, prove measurable ROI and reduce health care costs in workforce health.
Forward-thinking organizations are transforming how they support employees— from reactive programs to proactive, data-driven well-being. CCO partners directly with employers ready to increase engagement, lower burnout, prove measurable ROI and reduce health care costs in workforce health.
ENGAGEMENT
THAT SCALES
Drive real participation,
not just sign-ups.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
ROI THAT PROVES ITSELF
Reduce costs while improving workforce performance.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
HUMAN CONNECTION,
POWERED BY AI
Scale empathy across every employee.
Hygia℠, CCO’s adaptive conversational AI, delivers evidence-based, confidential guidance that listens, reflects, and elicits internal motivation, bringing human-level support to thousands at once.
HEALTHIER TEAMS, STRONGER COMPANIES
Turn well-being into a competitive advantage.
CCO’s empathy-led engagement model strengthens morale, resilience, and retention, helping employers build a healthier, more motivated workforce and a workplace culture that performs at its best.
ENGAGEMENT
THAT SCALES
Drive real participation,
not just sign-ups.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
ROI THAT PROVES ITSELF
Reduce costs while improving workforce performance.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
HUMAN CONNECTION,
POWERED BY AI
Scale empathy across every employee.
Hygia℠, CCO’s adaptive conversational AI, delivers evidence-based, confidential guidance that listens, reflects, and elicits internal motivation, bringing human-level support to thousands at once.
HEALTHIER TEAMS, STRONGER COMPANIES
Turn well-being into a competitive advantage.
CCO’s empathy-led engagement model strengthens morale, resilience, and retention, helping employers build a healthier, more motivated workforce and a workplace culture that performs at its best.
ENGAGEMENT
THAT SCALES
Drive real participation,
not just sign-ups.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
HUMAN CONNECTION,
POWERED BY AI
Scale empathy across every employee.
Hygia℠, CCO’s adaptive conversational AI, delivers evidence-based, confidential guidance that listens, reflects, and elicits internal motivation, bringing human-level support to thousands at once.
ROI THAT PROVES ITSELF
Reduce costs while improving workforce performance.
CCO’s AI-powered personalization and Motivational Interviewing framework deliver 3X higher employee engagement than traditional EAPs, turning wellness programs into sustained behavior change.
HEALTHIER TEAMS, STRONGER COMPANIES
Turn well-being into
a competitive advantage.
CCO’s empathy-led engagement model strengthens morale, resilience, and retention, helping employers build a healthier, more motivated workforce and a workplace culture that performs at its best.
Learn what the program can do for your team.
MEET THE TEAM
Driven by innovators uniting behavioral science, technology, and human connection to transform how people engage with their health.
Driven by innovators uniting behavioral science, technology, and human connection to transform how people engage with their health.
Driven by innovators uniting behavioral science, technology, and human connection to transform how people engage with their health.
The Center for Care Optimization (CCO) brings together proven leaders in behavioral science, digital transformation, scalable health technology, and data science to tackle one of the costliest challenges in modern healthcare—low engagement in self-care and employee well-being.
Our mission is simple: to make self-care accessible, effective, and sustainable. Guided by a clinical and behavioral science advisory board of experts in motivational interviewing, data analytics, and employer health strategy, CCO bridges the gap between human insight and scalable, measurable outcomes, turning care into action, and engagement into lasting change.
The Center for Care Optimization (CCO) brings together proven leaders in behavioral science, digital transformation, scalable health technology, and data science to tackle one of the costliest challenges in modern healthcare—low engagement in self-care and employee well-being.
Our mission is simple: to make self-care accessible, effective, and sustainable. Guided by a clinical and behavioral science advisory board of experts in motivational interviewing, data analytics, and employer health strategy, CCO bridges the gap between human insight and scalable, measurable outcomes, turning care into action, and engagement into lasting change.
The Center for Care Optimization (CCO) brings together proven leaders in behavioral science, digital transformation, scalable health technology, and data science to tackle one of the costliest challenges in modern healthcare—low engagement in self-care and employee well-being.
Our mission is simple: to make self-care accessible, effective, and sustainable. Guided by a clinical and behavioral science advisory board of experts in motivational interviewing, data analytics, and employer health strategy, CCO bridges the gap between human insight and scalable, measurable outcomes, turning care into action, and engagement into lasting change.
Leadership
Leadership
Leadership
George Whitelaw, RPh
Founder & Chief Executive Officer
A visionary healthcare leader with deep expertise in Health Economic Outcomes Research (HEOR) and the advancement of global health policy. At CCO, he leads company vision and strategy, forging partnerships that integrate healthcare, AI, and behavioral science to deliver scalable solutions for employers, employees and health systems. As founder of the Global Health Policy Group, he pioneered economic observational research to inform health policy and expand access to innovative therapies, initiating the first drug study to assess the impact of disease on caregivers. George has led transformative initiatives at Schering-Plough and Eli Lilly, contributing more than $1 billion in revenue growth across multiple product lines.
Kay Jewell, MD, CMAIO
Chief Medical & AI Officer
Dr. Kay Jewell brings two decades of clinical, behavioral science, and coaching expertise to CCO where she leads the integration of medical rigor and empathy-driven AI. At CCO, she pioneers the application of motivational interviewing within digital ecosystems, transforming AI-guided interactions into authentic, trust-building conversations that improve readiness and sustain long-term change.
A nationally recognized trainer and educator with the National Alliance on Mental Illness (NAMI), she has served as President of NAMI Wisconsin and Chair of the NAMI State Presidents Council. Dr. Jewell has led support groups and trained hundreds of clinicians, peers, and family caregivers in evidence-based communication, bridging the gap between clinical care and compassionate human connection.
Nevin Whitelaw
Chief Operating Officer
Nevin is a strategic operations leader with deep experience in healthcare consulting, performance optimization, and market analysis. As Chief Operating Officer of CCO, he leads cross-functional teams to deliver operational excellence and scalable impact across the organization. With a background managing complex health economic, policy, and payer strategy initiatives for pharmaceutical and medical device clients, Nevin brings a disciplined, analytical lens to every engagement. His earlier career as a market maker on the Chicago Board of Options sharpened his instincts for data-driven decision-making, risk management, and adaptive growth—skills he now applies to guiding CCO’s strategic and operational direction.
Dawn Whitelaw
Chief Experience & Digital Officer
Dawn is a digital experience and growth marketing leader with deep expertise in platform strategy, user engagement, and large-scale digital transformation. She leads the development and commercialization of CCO’s digital platform, integrating human-centered design, CRM-driven personalization, and data analytics to drive engagement and measurable growth. With over two decades in digital marketing, product strategy, and brand transformation, she has guided multiple organizations through digital evolutions that tripled conversion rates and significantly improved user retention. At CCO, she bridges marketing, technology, and behavioral science to scale the platform’s reach and impact.
Advisory Board
Advisory Board
Advisory Board
CCO’s Advisory Board is composed of leaders in artificial intelligence, behavioral health, public health, and employer strategy who ensure the platform remains at the forefront of behavioral AI innovation. Their collective expertise strengthens our scientific foundation, validates our methodology, and accelerates measurable outcomes across diverse workforce populations.
CCO’s Advisory Board is composed of leaders in artificial intelligence, behavioral health, public health, and employer strategy who ensure the platform remains at the forefront of behavioral AI innovation. Their collective expertise strengthens our scientific foundation, validates our methodology, and accelerates measurable outcomes across diverse workforce populations.
CCO’s Advisory Board is composed of leaders in artificial intelligence, behavioral health, public health, and employer strategy who ensure the platform remains at the forefront of behavioral AI innovation. Their collective expertise strengthens our scientific foundation, validates our methodology, and accelerates measurable outcomes across diverse workforce populations.
Biplav Srivastava, PhD
Professor, AI Institute
University of South Carolina
A global authority in AI for decision support, human–machine collaboration, and ethical AI design, Dr. Srivastava brings decades of research leadership from both academia and IBM Research. With more than 160 peer-reviewed publications and 60+ U.S. patents, he provides CCO with unmatched expertise in translating cutting-edge AI research into scalable, responsible enterprise applications that advance trust-driven engagement.
Christopher Bora
AI Engineer & AI-Native Startup Leader
AI Engineer & AI-Native
Startup Leader
AI Engineer & AI-Native
Startup Leader
An AI engineer with experience at Meta and leading AI-native startups, Christopher specializes in retrieval-augmented generation, multi-agent systems, and scalable AI infrastructure. His work spans healthcare, finance, and enterprise automation, making him uniquely positioned to guide the evolution of Hygia’s technical framework. He ensures the platform remains powerful, secure, adaptive, and grounded in human-centered principles as it scales.
Mark Versella, PhD
Behavioral Health & Leadership Strategy Consultant
Behavioral Health & Leadership
Strategy Consultant
Mark is a specialist in behavioral health strategy, leadership coaching, and organizational performance, advising Fortune 500 firms on engagement and resilience programs. He ensures CCO’s behavioral framework translates into actionable pathways that drive measurable, lasting change in workforce well-being.
Peter Georgantopoulos, PhD
Public Health Scientist
& Epidemiologist
A public health scientist and researcher, Dr. Georgantopoulos has led studies in epidemiology, health outcomes, and behavioral risk reduction. His guidance strengthens CCO’s evidence-based foundation in HealthSignals development of predictive models and risk stratification in optimizing resource allocation to improve cost effectiveness and superior ROI.
George Whitelaw, RPh
Founder & Chief Executive Officer
A visionary healthcare leader with deep expertise in Health Economic Outcomes Research (HEOR) and the advancement of global health policy. At CCO, he leads company vision and strategy, forging partnerships that integrate healthcare, AI, and behavioral science to deliver scalable solutions for employers, employees and health systems. As founder of the Global Health Policy Group, he pioneered economic observational research to inform health policy and expand access to innovative therapies, initiating the first drug study to assess the impact of disease on caregivers. George has led transformative initiatives at Schering-Plough and Eli Lilly, contributing more than $1 billion in revenue growth across multiple product lines.
Kay Jewell, MD, CMAIO
Chief Medical & AI Officer
Dr. Kay Jewell brings two decades of clinical, behavioral science, and coaching expertise to CCO where she leads the integration of medical rigor and empathy-driven AI. At CCO, she pioneers the application of motivational interviewing within digital ecosystems, transforming AI-guided interactions into authentic, trust-building conversations that improve readiness and sustain long-term change.
A nationally recognized trainer and educator with the National Alliance on Mental Illness (NAMI), she has served as President of NAMI Wisconsin and Chair of the NAMI State Presidents Council. Dr. Jewell has led support groups and trained hundreds of clinicians, peers, and family caregivers in evidence-based communication, bridging the gap between clinical care and compassionate human connection.
Nevin Whitelaw
Chief Operating Officer
Nevin is a strategic operations leader with deep experience in healthcare consulting, performance optimization, and market analysis. As Chief Operating Officer of CCO, he leads cross-functional teams to deliver operational excellence and scalable impact across the organization. With a background managing complex health economic, policy, and payer strategy initiatives for pharmaceutical and medical device clients, Nevin brings a disciplined, analytical lens to every engagement. His earlier career as a market maker on the Chicago Board of Options sharpened his instincts for data-driven decision-making, risk management, and adaptive growth—skills he now applies to guiding CCO’s strategic and operational direction.
Dawn Whitelaw
Chief Experience & Digital Officer
Dawn is a digital experience and growth marketing leader with deep expertise in platform strategy, user engagement, and large-scale digital transformation. She leads the development and commercialization of CCO’s digital platform, integrating human-centered design, CRM-driven personalization, and data analytics to drive engagement and measurable growth. With over two decades in digital marketing, product strategy, and brand transformation, she has guided multiple organizations through digital evolutions that tripled conversion rates and significantly improved user retention. At CCO, she bridges marketing, technology, and behavioral science to scale the platform’s reach and impact.
Get connected with our team.
Get connected with our team.
We’re inviting mission-aligned investors and partners to help scale a new standard in employee wellbeing. Use the form below to connect with our team. We’ll follow up with a curated briefing and next-step options based on your interest.
We’re inviting mission-aligned investors and partners to help scale a new standard in employee wellbeing. Use the form below to connect with our team. We’ll follow up with a curated briefing and next-step options based on your interest.
Invest in a future where well-being pays dividends.
Invest in a future where well-being pays dividends.
Invest in a future where well-being pays dividends.
For Investors
Connect with our team to request additional information.
For Partners
Submit your information to connect with our team.
Innovation improving health.
Proven Engagement. Real Outcomes.
Innovation improving health.
Proven Engagement.
Real Outcomes.
Innovation
improving health.
Proven Engagement.
Real Outcomes.
Together, we can build healthier,
more motivated workforces and a stronger future for everyone.
Stay informed as CCO redefines workforce well-being
and transforms employee engagement.
Stay informed as CCO redefines workforce
well-being and transforms employee engagement.
Stay informed as CCO redefines workforce
well-being and transforms employee engagement.
*By providing your email, you agree to receive communications from CCO.
You may unsubscribe at any time.
*By providing your email, you agree to receive communications from CCO.
You may unsubscribe at any time.